Abu Dhabi
Opens the UAE week midweek, built around school groups, counsellor visits and sponsored students.
Wed 22 Sep 2027 · 3:00 PM – 8:00 PM

Two days, one hall, and admissions teams from universities across the world. World Study Expo Dubai is the flagship edition of the UAE programme, held across the weekend so that students and parents can come together.
World Study Expo Dubai 2027 takes place on Saturday 25 and Sunday 26 September 2027, from 10:00 AM to 7:00 PM on both days. It is the two-day flagship edition of the UAE programme, it is free for students and parents, and the venue will be announced closer to the event.
Dubai gets two days because one is not enough. The emirate holds the densest concentration of international schools anywhere in the Gulf, and the students in them are preparing for entry to universities on four continents at once. A single afternoon does not give a Grade 12 student time to speak properly with eight admissions officers, sit through two subject talks and still have the conversation about money that parents actually came for.
The weekend placement is deliberate. Saturday and Sunday are the days working parents can attend, and in this market the parent is rarely a passenger. Budget, destination and often the shortlist itself are family decisions. Putting the event on a weekend means the whole decision-making unit walks in together rather than the student reporting back second hand.
What makes Dubai unusual is that "staying" is a genuine option. International branch campuses operate in the city, so a family weighing a UK degree is frequently weighing it against the same subject taught twenty minutes from home. Universities exhibiting here are not only competing with each other. They are competing with the convenience of not leaving.
At World Study Expo Dubai on Saturday 25 and Sunday 26 September 2027, registered students and parents meet university admissions representatives face to face, at a venue to be announced. Registration is free, and you can book one-to-one appointments with the universities you want before the doors open.

One free registration covers all three cities and the online editions that follow.
This edition draws students who are choosing between destinations, not merely browsing them.
Understanding the mix matters more than knowing the population number.
Dubai schools run Indian, British, American and International Baccalaureate curricula side by side, and none of them dominates outright. For an admissions team this is the practical challenge of the market. The student in front of you may present CBSE predicted marks, IGCSE grades, an IB diploma score or a US GPA, and each needs a different answer about entry requirements. Institutions that can convert between these systems on the spot hold noticeably better conversations than those that promise to check later.
A large share of students here are third-culture: born in one country, resident in the UAE, schooled in a third country's curriculum, and applying to a fourth. This makes questions of home versus international fee status, visa eligibility and English-language exemption genuinely complicated rather than routine. Families frequently arrive having received contradictory advice and are looking for an authoritative answer from the institution itself.
Treat Dubai as a two-person sale. Students drive subject choice; parents drive destination, budget and risk tolerance. Conversations that address only the student tend to stall. The exhibitors who do best here bring material that speaks to safety, accommodation, graduate outcomes and total cost, alongside the course detail the student wants.
Because degree-awarding international campuses already operate in Dubai, the overseas option has to justify itself. The persuasive argument is rarely academic quality alone. It is usually about what the destination adds afterwards: work rights, immigration pathways, industry access and alumni networks.
Students in Dubai interested in studying in the UK, the USA, Canada, Australia or continental Europe can discuss those destinations with participating universities on 25–26 September 2027, and compare them against staying in the UAE. The list of participating institutions is published here as they confirm; no destination is guaranteed to be represented until then.
Dubai families usually arrive comparing countries rather than institutions, so use the day to narrow by programme, cost and outcome. Our guides to studying in the UK, the USA, Canada and Australia explain how each system works.
Ask for the entry requirement stated against your curriculum, whether an English test is needed, when the intake starts and applications close, what documents the application needs, and which scholarships a student with your predicted grades could be considered for. Fee status is a real question in Dubai: ask how the university classifies expatriate students from the UAE.
Come with a shortlist, leave with answers and named contacts.
Registration takes a couple of minutes and gives you a student profile you can reuse at the online editions.
Subject, level and intake. This is what we use to point you towards the right stands rather than all of them.
Add universities to a wishlist so you are not deciding who to visit while standing in the hall.
Pre-scheduled slots mean you talk to the people you came for instead of queuing.
Use Saturday to cover ground and Sunday to return to the three or four institutions that matter.
Entry requirements, deadlines, scholarship routes and a named person to email.
Bring your most recent transcript or predicted grades, a note of any English test you have taken or plan to take, and a realistic annual budget. Universities can only give you a straight answer about admission and funding if they can see where you actually stand.
The weekend dates exist for this reason. Fee structures, payment schedules, accommodation costs and post-study work rules are questions parents ask better than students do, and getting them answered face to face saves weeks of back-and-forth by email.
Two full days. Entry is free and open throughout to registered attendees.
| Day | Date | Time | Type | Time zone | Focus | Register |
|---|---|---|---|---|---|---|
| Day 1 | Saturday 25 September 2027 | 10:00 AM – 7:00 PM | In person | Gulf Standard Time (GST, UTC+4) | Full exhibition open. University presentations and subject talks run through the day. | Register Now |
| Day 2 | Sunday 26 September 2027 | 10:00 AM – 7:00 PM | In person | Gulf Standard Time (GST, UTC+4) | Full exhibition open. Pre-booked one-to-one appointments and application clinics. | Register Now |
Individual session times and the venue will be published once confirmed. Registered attendees are emailed the final programme before the event.
If an institution runs a single event in the Gulf, Dubai is usually it. The volume of internationally-minded, exam-ready students is concentrated here, and the two-day format gives recruitment teams something a one-day fair cannot: a second chance at the families who were still undecided on Saturday.
The counterweight is that Dubai is the most contested market in the region. Students here have attended fairs before and can tell a prepared admissions officer from a brochure handler within a minute. Institutions that send someone able to make admissions judgements on the spot consistently outperform those that send a marketing representative with a scanner.
Exhibiting in Dubai can be combined with Abu Dhabi and Sharjah in the same week, and with the online editions that follow, so a single trip to the UAE can be extended into a full regional campaign.
Request the exhibitor brochure for the UAE programme, including stand formats, the appointment model and how Dubai combines with Abu Dhabi and Sharjah.
It runs on Saturday 25 and Sunday 26 September 2027 in Dubai, from 10:00 AM to 7:00 PM each day. The venue will be announced and every registered attendee will be emailed the details before the event.
Yes. Entry is free for students, parents and school counsellors. Registration in advance is free as well and simply saves you time at the door.
Dubai has the largest and most varied student population in the UAE, and the weekend placement means whole families attend. Two days gives students time to cover the hall on Saturday and return for detailed conversations on Sunday.
No. Each day gives you full access to the exhibition. Students with a long shortlist tend to use both, but one day is enough if you know who you want to see.
Yes, and you should. Dubai has a large CBSE and ICSE student population, and exhibiting universities are used to assessing these qualifications and explaining how their marks convert to entry requirements.
It depends on the country and often on the institution. This is one of the most common questions at the Dubai edition, and it is exactly the kind of question to put directly to an admissions officer rather than resolving through an agent.
Yes. The weekend dates were chosen so that working parents can attend. Fees, payment plans, accommodation and post-study work rules are all easier to settle in one conversation with everyone present.
Yes. Registered students can add universities to a wishlist and book appointment slots, subject to each institution's availability during the two days.
Your latest transcript or predicted grades, details of any English-language test, and a realistic annual budget. Universities can only give precise answers when they can see where you stand.
Yes. Transfer routes, postgraduate study and MBA options are all represented, and several institutions can advise on credit transfer from a Dubai-based campus.
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